Early Bird Pricing Ends November 5 • Save $50 • Limited Seats
Confused to Confident:
In-person Live Build Day
Stop Guessing What AI Can Do. Build With It Live.
Most people barely scratch the surface of what AI can actually do.
Spend four hands-on hours building with it on your own laptop and leave with a finished lead magnet, a repeatable workspace, and a much clearer understanding of how to make AI actually useful in your business.
Thursday, November 12
10:00 AM to 2:00 PM Eastern
Hippo Roofing
2774 N Harbor City Blvd #102
Melbourne, FL 32935
Lunch Included • Beginner Friendly • Limited Seating
Early Bird: $197 through November 5
Hundreds of
business owners trained in 2026
17 years
in
marketing
Meta selected platform
consultant
Invited to teach at weVENTURE Women's Business Center at Florida Tech, local chambers of commerce, real estate boards, and online summits
12 million
monthly Instagram views
SOUND FAMILIAR?
You Have AI. But Are You Really Using What It Can Do?
You pay for an AI plan, ask a question, get an answer, and close the tab. You know it can probably do much more, but you are not quite sure how to use it in a way that actually helps your business.
Everyone keeps talking about how AI can save time, create content, and make work easier. The truth is, most people have simply never been shown how to use it beyond the basics.
Nobody handed you the manual.
That is exactly what this workshop is designed to change.
THE REAL SHIFT
THIS WORKSHOP IS THE MANUAL
Stop watching AI from the sidelines. Start using it to build something real.
You will have your laptop open and build right alongside me. No long lectures. No complicated tech talk. You will learn by doing.
You will see what Claude can actually do, from building a real lead magnet to creating agents and running scheduled tasks.
You will learn how to give AI better direction so the results become more useful, specific, and relevant to your business.
By the end, AI will feel less like something everyone else understands and more like a tool you know how to use yourself.
A LIVE, HANDS-ON BUILD DAY
WHAT WE’LL BUILD TOGETHER
Four hands-on hours. Real work built live. Your laptop open the entire time.
BUILD A REAL LEAD MAGNET
Build a working lead magnet from scratch and leave with something you can actually use in your business.
SEE CLAUDE AGENTS IN ACTION
Watch Claude agents get built live and see scheduled tasks run on their own.
GET BETTER RESULTS FROM AI
Learn how to give Claude clearer direction so your results become more useful, specific, and relevant.
MAKE AI PRACTICAL FOR YOUR BUSINESS
See how AI can help with content, marketing, and everyday work, with time to ask questions as we build.
YOU LEAVE WITH MORE THAN NOTES
WHAT YOU TAKE HOME
Everything we build is designed to stay useful after the workshop, so you leave with real tools, a finished asset, and a clear next step.
YOUR WORKING NOTION WORKSPACE
All of the prompts, directions, and resources from the workshop will be organized in one place so you can revisit the process, repeat what worked, and keep building on your own.
YOUR FINISHED LEAD MAGNET
You will create your lead magnet during the workshop, not add it to a list for later. You leave with a real asset you can continue refining and using in your business.
YOUR CONFIDENCE
WITH AI
You will leave with a clearer understanding of what AI can do, how to give it better direction, and how to keep using AI in a practical way after the workshop ends.
READY FOR THE NEXT STEP?
ATTENDED THE FREE WEBINAR?
If you joined the free webinar, this is where you take what you learned and actually put it into practice. We will build on those ideas with your laptop open and your hands on the keyboard.
DIDN’T ATTEND?
You are still in the right place. We start from the ground up, so you can follow along even if this is your first real experience using AI.
Whether you are continuing the journey or just getting started, you will build with us from the beginning.
BUILT FOR REAL PEOPLE, NOT TECH EXPERTS
You do not need to know how to code or already be good at AI. If you want to use AI more confidently and make it useful in your actual work, you belong in the room.
IS THIS WORKSHOP FOR YOU?
BUSINESS OWNERS
For business owners who know AI matters but are tired of guessing how to actually use it in a practical way.
BEGINNERS WHO WANT MORE
For people who have tried ChatGPT or Claude, gotten a decent answer, and know there is much more they are not using yet.
BUSY PROFESSIONALS
For service providers, real estate agents, solopreneurs, and professionals who want AI to save them real time, not just look impressive for a week.
LIVE IN MELBOURNE, FLORIDA
EVERYTHING YOU NEED TO KNOW
One hands-on build day. Four focused hours. Everything you need to come ready and build with us.
Thursday, November 12
Your live in-person workshop date.
10:00 AM–2:00 PM ET
Doors open at 9:30 AM for setup help.
Hippo Roofing
2774 N Harbor City Blvd #102
Melbourne, FL 32935
Lunch Included
Seats are limited
Come early if you need help getting Claude set up.
SOCIAL PROOF
SEE WHAT HAPPENS WHEN AI FINALLY MAKES SENSE
★★★★★
"Partnering with Jessica at Surfside Social was a great use of my time and resources. I attended her workshop and realized that for me to truly be able to successfully integrate AI into my daily business, I needed additional coaching.
I did the Strategy Session, which was three meetings, 1:1 with her..
AMAZING! She is passionate and knowledgeable. A true partner. I now attend her weekly Surfside AI Collective to stay on top of what's happening. This is an easy investment into my business to stay on top of things. Her partnership has helped me grow my community and in-turn, my business."
Ellen Rockwell
Business Owner
★★★★★
"Jessica is so knowledgeable about AI. Her AI course opened my eyes to how much it can really do for me, personally and professionally. She had a custom course ready for me with very specific GPTs to help my daily workflow. 10/10 recommend!!"
Kelsey Fajardo
Owner
★★★★★
“I use AI every day for everything but learned how to use it for so much more today! I’m excited to put what I learned into practice for my clients’ businesses.”
Sondee Lima
Weekly Training Attendee
MEET YOUR INSTRUCTOR
Jessica Hosfeld
Founder of Surfside Social AI and Creator of the SURF AI Method
Jessica brings 17 years of marketing experience and two years of hands-on AI work into the room. Since January 2026, she has trained hundreds of business owners to stop feeling intimidated by AI and start using it in practical, useful ways.
She is also a Meta platform consultant, so she understands both the strategy behind growing a business and the tools that can make that work easier.
Jessica’s teaching style is simple: make it clear, show it live, and build alongside you so you can actually use what you learn.
BUILT WITH TECHNICAL DEPTH BEHIND THE SCENES
Jessica’s husband, Scott, serves as the team’s AI Systems Architect and Technical Advisor, bringing 30 years of technology experience, including work with Fortune 200 companies.
Together, they bring both sides of AI into the room: Jessica makes it practical and easy to understand, while Scott brings the technical depth and systems thinking behind it.
That means you are not just learning how to use AI. You are learning from a team that understands both how to make it useful in the real world and how the technology works behind the scenes.
YOUR SEAT FOR LIVE BUILD DAY
READY TO BUILD WITH US?
Join Jessica for a hands-on afternoon where you will learn by doing, build something real for your business, and leave with the tools and confidence to keep going.
EARLY BIRD
$197
Register through Nomber 5
Save $50 when you reserve your seat before early bird pricing ends.
REGULAR PRICE
$247 starting November 6
Your registration includes the full live workshop, lunch, your working Notion workspace, the prompts and resources used during the day, and the lead magnet you build in class.
Limited Seats.
COME READY TO BUILD
WHAT YOU’LL NEED FOR THE DAY
This is a hands-on workshop, so a little preparation will help you get the most out of the experience. We’ll send setup instructions before the event so you can arrive ready to build.
BRING YOUR LAPTOP
Bring your laptop fully charged and ready to work. Power access will be available throughout the workshop.
SET UP CLAUDE BEFORE YOU ARRIVE
You’ll need a paid Claude Pro account and the Claude desktop app installed and signed in. After you register, we’ll send simple step-by-step setup instructions.
BRING SOMETHING YOU WANT TO BUILD
Come with a business, offer, project, or idea you care about. Using something real will make everything you learn more practical and useful.
No technical background required. Just come ready to learn, build, and try things for yourself.
FAQ
STILL HAVE QUESTIONS?
LET’S MAKE THIS SIMPLE.
Everything you need to know before joining Confused to Confident: Live Build Day, from Claude setup and what to bring to lunch, pacing, and our transfer policy.
Do I need to know anything about AI already?
No. This is built for beginners. We start from the ground up.
I’ve never used Claude before. Is that okay?
Absolutely. You do not need previous Claude experience. If you need help getting set up, doors open at 9:30 AM so we can help before the workshop begins.
Do I need a paid Claude Pro account?
Yes. Because this is a hands-on workshop, you’ll need a paid Claude Pro account so you can access the features we’ll be using and follow along on your own laptop. Claude Pro is just $20 per month, and you can cancel anytime if you decide you no longer need it after the workshop.
Do I need the Claude desktop app?
Yes. Please have the Claude desktop app installed and signed in before the event. After you register, we will email you simple step-by-step setup instructions.
What if I fall behind while we’re building?
We will move at a beginner-friendly pace, and you will have access to the Notion workspace with the prompts, directions, and resources we use throughout the day.
Is lunch included?
Yes. Lunch is included with your registration so you can stay focused, keep building, and enjoy the full workshop without needing to leave.
What is the refund and transfer policy?
All sales are final and refunds are not available. If you cannot attend, you may transfer your seat to a future in-person workshop by contacting us at least 48 hours before the event. If we cancel or reschedule the workshop, your registration will move to the new date or a future workshop.
Can I use ChatGPT or Gemini instead?
We build live in Claude, so you will need a Claude Pro plan to follow along step by step. The skills and prompts you learn work across ChatGPT, Gemini, and other AI tools, so you can take them with you after the day.
ONE AFTERNOON CAN CHANGE HOW YOU USE AI
STOP WONDERING WHAT AI CAN DO.
COME BUILD WITH IT.
You do not need another video telling you AI is important. You need the chance to sit down, open your laptop, and actually use it in a way that makes sense for you and your business.
By the end of Live Build Day, you will have built something real, seen what Claude can do beyond basic prompts, and gained the confidence to keep using it after the workshop is over.
Come curious. Build with us. Leave confident.
THURSDAY, NOVEMBER 12
10:00 AM to 2:00 PM Eastern
Melbourne, Florida
Early Bird: $197 through November 5
Limited Seating.
READY TO BUILD WITH AI?
SAVE YOUR SEAT
Join us for Confused to Confident: Live Build Day, a four-hour hands-on workshop where you will build with Claude, create something real for your business, and leave knowing how to keep going.
Thursday, November 12 • 10:00 AM–2:00 PM Eastern • Melbourne, FL
Your Live Build Day Includes
Everything you need to learn, build, and put Claude to work:
Four-hour live, hands-on workshop with Jessica Hosfeld
Your finished lead magnet, built during the workshop
Working Notion workspace with the prompts, directions, and resources used during the day
Live Claude agent demonstrations and scheduled-task examples
Beginner-friendly guidance with time for questions throughout the workshop
Lunch included so you can stay, build, and keep the momentum going
Setup help from 9:30 AM if you need assistance before we begin
Early Bird: $197 through November 5
Regular price: $247 starting November 6
Limited Seating.
Registration Policy
All sales are final and refunds are not available. If you are unable to attend, you may transfer your registration to a future in-person workshop by contacting us at least 48 hours before the event. If we cancel or reschedule the workshop, your registration will transfer to the new date or a future workshop.hop.
