Proprietary AI Prompting Framework

Most People Use AI Wrong. The SURF AI Method Changes That.

The SURF AI Method is a six-step framework developed by Surfside Social AI that teaches you exactly how to communicate with AI so you get useful, accurate, and immediately applicable results every single time. No guessing. No frustration. No wasted prompts.

It is the foundation of every training we deliver and the framework our students call the thing that finally made AI click.

Every service includes a free consultation call so we understand your business before we build anything.

THE PROBLEM

Why Most People Are Not Getting Results From AI

If you have ever typed something into ChatGPT and gotten back something vague, off-brand, or completely unusable, you are not alone and it is not the tool's fault.

AI is only as good as the instructions you give it. Most people treat it like a search engine. They type a rough question, get a rough answer, and walk away thinking AI is overhyped.

The problem is not artificial intelligence. The problem is the prompt.

A vague prompt produces a vague result. A structured prompt produces something you can actually use. The SURF AI Method gives you that structure so every prompt you write is clear, intentional, and built to get results.

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WHAT IS THE SURF AI METHOD

The SURF AI Method is Your Six-Step Framework for High-Performance Prompts

Developed by Surfside Social AI founder Jessica Hosfeld and refined across hundreds of business workshops, webinars, and private coaching sessions, the SURF AI Method gives business owners and teams a repeatable system for writing prompts that work.

It covers everything from the goal of your prompt to how success is measured so you stop guessing and start getting outputs you can actually use in your business.

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Proprietary Framework

There Is a Right Way to Work With AI. We Call It the SURF AI Method.

Most people use AI like a broken vending machine. They push buttons, get random results, and give up. The SURF AI Method changes that.

It is a simple six-part framework that teaches you exactly how to communicate with AI so you get useful, accurate, and immediately applicable results every single time. Our students call it the thing that finally made AI click.

S — Single Outcome

One prompt, one clear goal. No more asking AI to do ten things at once and getting nothing usable.

U — Useful Context

Give AI only the context it needs: who you are, who it is for, what you sell, and where this will be used.

R — Rules and Restrictions

Tell AI what to follow and what to avoid. Length, tone, compliance requirements, topics to stay away from. You stay in control.

F — Format and Flow

Specify exactly how you want the answer structured. Bullets, steps, variations, sections. Get what you actually need.

A — Audience and Angle

Spell out who this is for and what matters to them.

I — Indicators of Success

Define what “good” looks like so you can verify it.

The Five Building Blocks

Inside Every Surf AI Prompt

Once you know the six steps, these five building blocks sit inside your prompts and give AI the information it needs to think like the right expert and deliver what you actually need.

Role

Who you want AI to act as Tell AI what role to play so it thinks like the right expert for your specific task. Example: "You are a real estate agent in Viera, Florida who specializes in helping young families buy their first home."

Context

What AI needs to know about you, your client, and the situation Give just enough background so the answer makes sense for your specific business and audience. Example: "This is for an Instagram post to educate first-time buyers in Viera who are worried about interest rates."

Task

The specific job you want done Use clear action verbs so AI knows exactly what to produce: write, outline, summarize, compare, rewrite, brainstorm, create a script. Example: "Write an educational Instagram caption explaining the home inspection process."

Tone

How you want it to sound Explain the personality and vibe: friendly expert, luxury, family-focused, bold, calm, playful, conversational. Example: "Use a friendly, confident tone that feels like a trusted local expert, not a pushy salesperson."

Format

How you want the answer delivered Tell AI how to structure the response: bullets, numbered steps, script, email, table, short caption, or long-form post. Example: "Give me 3 hook options, then the caption, then a simple call to action, all in bullet points."

When you combine the SURF AI six-step structure with these five building blocks, you have prompts that are clear, repeatable, and built to get results every single time.

Effective Date: June 24, 2025

This Privacy Policy describes how Surfside Social AI ("we," "us," or "our") collects, uses, and shares information in connection with your use of our Facebook application, "Surfside Social AI" (the "App"), and related services. By using our App, you agree to the collection and use of information in accordance with this policy.

1. Introduction

Surfside Social AI provides automated tools designed to enhance your social media management on platforms like Facebook and Instagram. Our App assists in tasks such as:

Automating responses to comments on Facebook and Instagram posts.
Moderating Facebook groups for our customers.

We are committed to protecting your privacy and handling your data with transparency and care.

2. Information We Collect

We collect various types of information to provide and improve our services. The specific information collected will depend on how you use the App and the permissions you grant.

A. Information You Provide Directly

This includes information you explicitly give us when you register for the App, configure its settings, or interact with our support. This may include:

Account Information: Your name, email address, company name, and login credentials for the Surfside Social AI dashboard.
Configuration Data: Specific rules, keywords, and moderation settings you define within the App to manage automated responses and group moderation.

B. Information We Collect from Third-Party Platforms (e.g., Facebook, Instagram)

When you connect your Facebook or Instagram accounts to our App, you authorize us to access certain information from those platforms, in accordance with their respective terms and your privacy settings. This information is necessary for the App's functionality. This may include:

Public Profile Information: Public profile ID, name, and profile picture of the connected account.
Facebook Page/Group Information (for administrators): Access to Facebook Page names and Page IDs for use with our apps; access to Facebook Group names and Group IDs for moderation purposes; access to comments on posts, group member lists, group posts, group events, and insights necessary for moderation and auto-response features.
Instagram Business Account Information (for connected accounts): Access to Instagram Business Account names and IDs, and access to comments on posts and media information for auto-response purposes.
Content of Comments and Posts: The text content of comments on your connected Facebook Pages/Instagram Business Profiles and posts within your moderated Facebook Groups. This content is processed for auto-response and moderation purposes.
User IDs and Names: Identifiers and names of users who post or comment on your connected Facebook Pages/Instagram Business Profiles or participate in your moderated Facebook Groups. This data is used for interacting with the user (e.g., auto-responding) and for content moderation.
User Contact Information (from Pages): We may also collect the name, email address, Facebook ID, and Instagram ID of the users who interact with your connected Facebook Pages.

C. Automatically Collected Information

When you access or use our App, we may automatically collect certain information about your device and usage. This may include:

Log Data: IP address, browser type, operating system, pages viewed, time spent on the App, and interaction with features.
Usage Data: Features used, frequency of use, and performance metrics of the App's automations.
Cookies and Tracking Technologies: We may use cookies and similar tracking technologies (e.g., web beacons, pixels) for analytics purposes, to understand how users interact with our App, and to improve our services. You can control the use of cookies at the individual browser level.

3. How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our App and services.

A. To Provide and Operate the App

Automated Responses: To analyze comments on your connected Facebook and Instagram posts and generate automated replies based on your defined rules, using poster/commenter names and IDs for direct interaction.
Group Moderation: To monitor activity within your designated Facebook groups, apply moderation rules (e.g., approve/decline posts, remove members, flag content), and manage group settings as configured by you. This includes using post/comment content to maintain a safe environment.
Account Management: To manage your user account, provide customer support, and communicate with you about your service.

B. To Improve and Develop Our Services

Analysis and Research: To understand how users interact with our App, identify trends, and improve its features and performance. This includes using data collected via cookies and tracking technologies.
AI Model Training: We may use collected Page data (name and ID), Poster/Commenter names and IDs, and Post/Comment content to help train and improve our AI models, enabling them to better service our customers (Page owners) by enhancing automation and moderation capabilities.
Troubleshooting: To diagnose and resolve technical issues.

C. For Communication

Service-Related Communications: To send you updates, security alerts, and administrative messages.
Marketing and Follow-up: We use the collected user contact information (name, email address, Facebook ID, Instagram ID) for marketing initiatives and follow-up communications.
Marketing (with consent): We may send you marketing communications where we have obtained your consent to do so. You can opt-out of receiving marketing communications at any time by emailing us at [email protected].

D. For Security and Compliance

Fraud Prevention: To detect and prevent fraudulent or unauthorized activity.
Legal Compliance: To comply with legal obligations, enforce our terms and conditions, and protect our rights, privacy, safety, or property, and that of our users or others.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

With Your Consent: We may share information when you give us explicit permission to do so.
Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as hosting, analytics, customer support, and payment processing. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred.
Aggregated or Anonymized Data: We may share aggregated or anonymized data that cannot reasonably be used to identify you.

5. Data Retention

We retain your information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Information used for training AI models (such as Page data, Poster/Commenter names and IDs, and Post/Comment content) is not stored long-term after it has served its purpose for model improvement. User contact information collected from Pages (name, email address, Facebook ID, Instagram ID) is retained indefinitely for marketing and follow-up purposes, unless you request its removal.

6. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

Access: The right to request access to the personal information we hold about you.
Rectification: The right to request correction of inaccurate or incomplete information.
Erasure: The right to request deletion of your personal information, subject to certain exceptions. You can request the removal of your user contact information (name, email address, Facebook ID, Instagram ID) at any time by emailing us at [email protected].
Objection/Restriction: The right to object to or request restriction of our processing of your personal information.
Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format.

To exercise these rights, please contact us using the information provided below.

7. Data Security

We implement reasonable technical and organizational measures designed to protect your information from unauthorized access, use, alteration, and disclosure. However, no internet transmission or electronic storage method is 100% secure.

8. Third-Party Links

Our App may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party sites you visit.

9. Geographical Scope and GDPR

Our products and applications are intended for use exclusively within the United States. They are not designed to comply with, and we do not claim compliance with, the General Data Protection Regulation (GDPR) or similar privacy laws outside of the United States. Users located outside of the United States should not use our application. If users outside of the United States choose to use the application, they do so at their own risk and should not assume that local privacy laws or regulations will be followed.

Regardless of your location, you can request the removal of your data by emailing us at [email protected]. Please refer to the "Data Removal" section (Section 6, "Erasure" subheading) for more details.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

The SURF AI Method — Download the Free Ebook

The SURF AI Method:

Your 6-Step Framework for High-Performance Prompts

Everything on this page is in your hands the moment you download. The full six-step framework, the internal checklist for you and your team, the complete prompt template you can paste directly into any AI tool, and the bonus prompting basics guide for new users.

It is free. It is immediately usable. And it will change how you work with AI starting today.

Your email will be used to deliver the ebook and occasional AI training insights from Surfside Social AI. No spam. Unsubscribe any time.

A Hands-On AI Prompt Training Built for Busy Teams

Want to Learn the SURF AI Method With Your Team?

The ebook gives you the framework. The training brings it to life.

In our live workshops, webinars, and private coaching sessions, we walk your team through the SURF AI Method using your actual business, your actual clients, and your actual goals.

Every participant leaves with prompts that work and the confidence to keep building on them.

See Our Training Packages

The Bridge Between Marketing Strategy & Enterprise Engineering

Most agencies provide either "creative" or "code." We provide both

Jessica Hosfeld is the founder of Surfside Social AI, where she trains business owners to use AI well and then helps them implement it across their operations so it drives real growth, not just busywork.

She has spent two years deep in AI and has been teaching business owners how to use it since January 2026. With 17 years in marketing behind her, she has trained hundreds of business owners across Brevard County, Florida and beyond, through live workshops and online training. She meets people exactly where they are, whether that is their first AI prompt or a full operational overhaul, and she has a gift for making complicated things click.

Implementation is where the real transformation happens. Jessica's team builds AI powered landing pages and applies AEO, answer engine optimization, so businesses get found inside AI search tools and chatbots, not just traditional search engines. Most agencies aren't paying attention to this yet. Hers already is.

Her Instagram and Meta expertise runs deep. She is part of a small group selected by Meta as a platform consultant and focus group participant, working directly with Meta employees on early product testing and feature access. She was invited to Meta's 2026 creator event in New York and trained under a former Meta ads executive whose team generated 300 million dollars in ad revenue. Her own Instagram reaches 12 million monthly views.

Behind the technical builds is Scott Hosfeld, AI Systems Architect and Technical Advisor, bringing 25 years of enterprise software engineering experience. Together, they cover everything from your first AI prompt to advanced automation and custom systems.

Book a Free Consultation

STILL NOT SURE?

Frequently Asked Questions

What is the SURF AI Method?

The SURF AI Method is a six-step AI prompting framework developed by Surfside Social AI. SURF AI stands for Single Outcome, Useful Context, Rules and Restrictions, Format and Flow, Audience and Angle, and Indicators of Success. It teaches business owners and teams how to write AI prompts that consistently produce accurate, on-brand, and immediately usable results.

Who is the SURF AI Method for?

The SURF AI Method is for any business owner, team member, or organization that uses AI tools like ChatGPT, Gemini, or Claude and wants to get more consistent and useful results. It is designed for all skill levels from complete beginners to experienced AI users who want a repeatable system.

Is the SURF AI Method free?

Yes. The SURF AI Method ebook is available as a free download on this page. It includes the full six-step framework, an internal checklist, a complete prompt template, and a bonus prompting basics guide for new users.

How is the SURF AI Method different from other prompting frameworks?

Most prompting frameworks stop at telling AI what to do. The SURF AI Method goes further by requiring you to define your audience specifically, set clear rules and restrictions before you prompt, and define indicators of success so you can actually verify whether the output worked. It is the only prompting framework built specifically for business owners and teams rather than developers or technical users.

Can I use the SURF AI Method with any AI tool?

Yes. The SURF AI Method works with any AI tool including ChatGPT, Gemini, Claude, and others. It is a communication framework, not a platform-specific technique, which means it improves your results regardless of which AI tool your business uses.

How do I learn the SURF AI Method in depth?

You can download the free ebook on this page to get the complete framework. For deeper learning, Surfside Social AI offers live workshops, private coaching sessions, webinars, and on-site corporate training where we teach the SURF AI Method using your specific business, your clients, and your goals. Book a free consultation to find the right format for your team.